Privacy Policy

(a) to respond to your inquiries;

(b) to provide you with siding quotes;

(c) to connect you with the local Ideal Siding franchisee serving your area;

(d) to provide our Services;

(e) for internal statistical and operational purposes to better understand how our Site is used;

(f) to improve our Site and Services;

(g) to market our Site and Services, including measuring and improving our advertising and, where you have requested them or where otherwise permitted by applicable law, sending you promotional communications;

(h) to maintain and improve the security of the Site, including detecting, preventing, and responding to security incidents or other malicious, deceptive, fraudulent, or illegal activity;

(i) to effect changes to Ideal Siding’s business, such as corporate mergers, acquisitions, and reorganizations;

(j) to enforce our legal rights and comply with applicable law; and

(k) to carry out any other purpose which is disclosed to you and for which you consent, or as is otherwise permitted by applicable law.

(a) Identifiers. Your name, address, phone number and email address.

(b) Usage Information. Information on your use of the Site, such as usage analytics, web logs of user activity, IP addresses, device identifiers, approximate geographic location (including location derived from your IP address), and cookies and similar tracking technologies, as well as information about how you reached and navigated our Site.

(c) Marketing and Profile Information. When you interact with our advertising or with our pages on third-party platforms (such as Facebook, Instagram, or LinkedIn), we may receive referral and campaign source data, information about your interactions with those advertisements, and demographic or professional profile information. We use this information to measure and improve our marketing and, where applicable, to identify and connect with prospective franchisees.

(d) Other Information. We may collect such other Personal Information to the extent necessary to fulfill the Purposes.

(a) Provided by You. We may ask you to provide Personal Information to us: (i) when you wish to contact us, such as when you utilize the “Contact Us” feature on our Site; and (ii) when you wish to receive a quote for Services.

(b) Automatic Collection.

(i) Cookies. We may use cookies and similar technologies to track and analyze user activity in order to improve our Site and your experience. A cookie is a tiny element of data sent to your browser from a website. The cookie is stored on your hard drive so that your computer or other device may be recognized while you interact with the Site.

(ii) Web Analytics. We may use web analytics services (e.g., Google Analytics) in order to better understand the user experience on our Site, including:

(A) how you reached our Site;

(B) the website you came from;

(C) how long you stayed on our Site;

(D) what pages you looked at;

(E) how many pages you looked at;

(F) what buttons you clicked;

(G) what browser you are using; and

(H) what device you are using.

(iii) Third-Party Tools and Tracking Technologies. We and our third-party providers use the following tools and technologies on our Site, which may automatically collect Personal Information:

(A) WPForms (Lead Capture & Form Validation). A WordPress form plugin that validates unique user interactions with our estimate forms to prevent broken data transmissions or accidental duplicate entries;

(B) WhatConverts (Marketing Attribution & Call Tracking). Lead tracking software that links a user’s landing page history, referral path (such as a specific Google Search or online advertisement), and geographic location data directly to their submitted quote requests or local office phone calls;

(C) Meta Platforms, Inc. (Social Media Advertising & Analytics). The Facebook Pixel identifies local homeowners interacting with our brand from Facebook or Instagram and monitors user actions to optimize localized retargeting ad campaigns;

(D) Google Ads / DoubleClick (Paid Search Conversion Tracking). Measures the precise conversion rates and visual performance of our paid Google Search campaigns while collecting data to power behavioral retargeting;

(E) LinkedIn (B2B & Franchise Recruitment Tracking). The LinkedIn Insight Tag monitors demographic and professional profile insights of Site visitors, primarily utilized to target and convert prospective franchisees or local installation partners;

(F) Google Analytics & Adobe Analytics (Traffic & Behavioral Analytics). Compile high-level usage datasets, including page-by-page interaction times, visitor volume statistics, bounce rates, and cross-site navigation trends;

(G) Cloudflare (Security & Bot Management). Monitors incoming web traffic to block malicious threats, prevent quote form spam, and maintain server uptime for local users; and

(H) Vimeo (Embedded Video Player Infrastructure). Evaluates server playback stability and saves viewer parameters (such as sound volume and resolution settings) for embedded project videos and homeowner testimonials.

(c) Third Parties. We may also obtain Personal Information from third parties. Such third parties may include: third-party service providers, analytics providers, social media networks, including their plugins, embedded content, lead generation tools, and similar features. We protect such Personal Information according to the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the Personal Information and applicable laws.

(a) Service Providers. We may disclose your Personal Information to the extent required to fulfill the Purposes, including to our third-party service providers. For example, we may use third-party service providers to help us analyze usage of our Site, track the effectiveness of our marketing strategies and communications, assist with the prevention, detection and investigation of potentially illegal acts and security breaches, collect and process error and crash reports, and store data. If we provide your Personal Information to service providers, we limit the information to that which is reasonably necessary for them to perform their functions, and our contracts with them require them to maintain the confidentiality and security of such information.

(b) Corporate Transactions. We may also disclose or transfer your Personal Information to affiliates or third parties in the event of a proposed reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or equity, subject in each case to customary confidentiality agreements.

(c) Legal Disclosure. We may disclose Personal Information if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation or legal process. Ideal Siding will have no liability associated with any such disclosures made in good faith.

(d) International Transfer and Storage. Your Personal Information may be stored and processed in any country where we have facilities or in which we engage third-party service providers. By accessing and using our Site, and otherwise providing us with your Personal Information, you consent to the transfer of your Personal Information to countries outside of your country of residence, which may have different data protection rules than your country. Personal Information is subject to the laws of the country in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such country, pursuant to the laws of such country. We implement appropriate safeguards to protect Personal Information transferred across borders, including contractual obligations requiring service providers to maintain standards of confidentiality and security comparable to those required under this Privacy Policy and applicable law. These safeguards include measures designed to protect Personal Information against unauthorized access, use, disclosure, or loss while in the custody of such service providers. We take reasonable steps to ensure that any third parties processing Personal Information on our behalf only use such information for the purposes for which it was disclosed and in accordance with our instructions and applicable law.

(a) access controls to ensure that only those employees who need access to your Personal Information to fulfill their employment duties will have access to it;

(b) appropriate authentication mechanisms (including strong password practices and, where appropriate, multi-factor authentication);

(c) secure storage and handling practices designed to prevent unauthorized access, use or disclosure of Personal Information;

(d) secure deletion of Personal Information once it is no longer necessary for retention pursuant to this Privacy Policy;

(e) maintaining response and remediation procedures for privacy incidents and data breaches; and

(f) reviews of security systems and practices.

(a) General. You may be able to exercise certain rights relating to your Personal Information, subject to applicable law in each instance:

(i) Right to be Informed. To know how your Personal Information is collected, how it is used, and how it is disclosed and stored.

(ii) Right to Withdraw Consent. To withdraw your consent to the collection, use and disclosure of your Personal Information at any time. Please be advised that withdrawing your consent may affect your ability to use certain features of the Site, or receive quotes or other service-related communications. For further information on this, please contact our Privacy Officer as provided in the “Contact Us” section below.

(iii) Right to Make a Complaint. To make a complaint about the processing of your Personal Information.

(iv) Right to Access. To receive a copy of your Personal Information.

(v) Right to Rectification. To request correction of your Personal Information.

(b) Exercising Your Rights. If you would like to exercise your rights listed above, please refer to our “Contact Us” section below. When doing so, please tell us which right you are exercising and provide us with contact information to direct our response. We will verify your identity in order to process requests to exercise any applicable rights. If we cannot initially verify your identity, we may request additional information to complete the verification process. Any Personal Information you disclose to us for the purposes of verifying your identity will solely be used for the purpose of verification. We will respond to any request to exercise rights within thirty (30) days of the request, or as otherwise required under applicable law.